TURTLE RIVER TRADING COMPANY
 
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Mercer chamber of commerce                                daily dog walks & pet sitting                                                        local weather
  Turtle River Trading Company has the largest selection of bait and tackle in the area.  Choose from a wide variety of name brand rods and reels.  If you’re in search of a specific item please feel free to inquire and we will see if it can be ordered.   If you can’t drop by in person please call or e-mail to place an order.  We will ship to you.
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9 TANKS FRESH LIVE BAIT

          QUALITY TACKLE

      FISHING & HUNTING 
                 LICENSES

    ARCHERY & HUNTING
                 SUPPLIES

                    apparel

         GIFT CERTIFICATES

             GUIDE SERVICES

               PROFESsIONAL     
                  TAXIDERMY

        DRY CLEANING DROP 
                 OFF/PICK UP
715-476-0123

5227N 
US HWY 51
MERCER,
WISCONSIN
54547
COUNTDOWN TO DEER   GUN SEASON!

We are a family owned business in the heart of downtown Mercer.  Turtle River Trading Company started with the dream of Earl Lundquist, a Chicago Detective who was an avid fisherman and hunter.  Earl dreamed of moving to the Northwoods and opening a bait shop, which he did with his wife Nancy in 1994.  The shop is now owned and operated by Nancy Lundquist and her son, Scot Lundquist.  The store has provided quality live bait, tackle, hunting supplies, fishing and hunting licenses, line winding and much more to anglers of the Northwoods for 19 years. 

www.mercercc.comhttp://www.mercercc.comshapeimage_14_link_0
www.northwoodspetnanny.comhttp://www.northwoodspetnanny.comshapeimage_15_link_0
www.noaa.govhttp://www.noaa.govhttp://www.noaa.govshapeimage_16_link_0
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Coming from Minocqua?  We are on the left side of Hwy 51.  

Coming from Ironwood?  We are on the right side of Hwy51.  

Ample parking and drive-in boat lane for your convenience!
LIVE BAITTurtle_River_Live_Bait.html
PHOTOSTurtle_River_Photos.html
GUIDESTurtle_River_Guides.html
UPDATESTurtle_River_Updates/Turtle_River_Updates.html
 
We are now a deer registration station!!!