 The long wait is finally over and fishing season is here! We couldn't be more excited to kick it off in beautiful Mercer, Wisconsin! We've been busy behind the scenes getting the shop ready for you. The tanks are bubbling, the bait is fresh, and the shelves are stocked. From crappie minnows to musky suckers, waxies to nightcrawler--we've got everything you need to make your first cast of the season a great one. There's something magical about this time of year. The lakes are coming alive again, the loons are calling, and that familiar scent of early morning dew mixed with campfire smoke will start to drift through. We know many of you are counting down the days until your first weekend at the cabin, and we're just as eager to see our friends roll back into town! If you're chasing trophy walleye, relaxing in a boat with your grandkids, or just enjoying the peace and quiet of the Northwoods, we're here to help you make the most of the season. If you need bait, gear, licenses, or just want to talk fishing--we're always happy to see you! And don't forget to stop in and check our "Big Fish Board" where your catch might win you a $20 Turtle River gift certificate. Here's to early mornings, full stringers, and making memories that last a lifetime. Welcome back to the fishing season! We're glad you're here! See you soon, Scot
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