Turtle River Trading Company has the largest selection of bait and tackle in the Northwoods. We offer 9 tanks of fresh live bait, fishing & hunting licenses, archery & hunting supplies, gift certificates and apparel. Choose from a wide variety of name brand rods and reels. If you're looking for something specific please inquire and we will do everything we can to special order it for you. We also offer a range of services including Fishing Guides, Professional Taxidermist and line winding for your fishing reels.