TURTLE RIVER TRADING COMPANY
  • H0ME
  • LIVE BAIT
  • FISHING GUIDES
  • PHOTO GALLERY
  • WEATHER & FISHING REPORT

fresh bait. good tackle. great fishing.
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OVER 30 YEARS OF BAIT & TACKLE TRADITION
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Welcome to Turtle River Trading Co. We're your friendly, small-town bait shop in the heart of Mercer, Wisconsin--serving up fresh live bait and the kind of Northwoods hospitality that feels like home.  Whether you're heading to the flowage at dawn or casting off the dock with the kids, we've got what you need to fish the right way. 
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​715-476-0123 * 5227N US HIGHWAY 51, MERCER, WI 54547

EST 1994 * Proudly serving Northwoods anglers
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​ SPRING HOURS 

OPEN DAILY​
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Sunday - Thursday 6 am - 5 pm
Friday and Saturday 6 am - 6 pm

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Fishing, Hunting Licenses & ATV/Snowmobile trail passes sold here. Skip the online hassle--swing by and we'll get you set up.
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Don't forget to get your biggest catch up on "The Big Board" -- we want to see those fish!
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 Each category of biggest fish wins a $20 Turtle River Gift Certificate twice a summer as we run the contest Memorial Day weekend through July 3rd and the second contest July 5th through Labor Day.

More than just bait

We also carry:
​​Archery, Hunting & Camping Supplies
Apparel
Rods and Reels 
Line Winding
Gift Certificates
Looking for something specific?  Just ask -- we're happy to special order if we can. 
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Taxidermy Services Available


We partner with Todd Wegner of North Fork Taxidermy (Butternut, WI) to offer professional taxidermy with convenient drop-off and pick-up at our shop.
Turnaround: approx. 1 year
Deposit required at time of drop-off 
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turtle river trading company

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  • H0ME
  • LIVE BAIT
  • FISHING GUIDES
  • PHOTO GALLERY
  • WEATHER & FISHING REPORT